Blu Bar Launches Four New Flavors Ahead of Summer Sales Season

Scottish retail media reports that Blu Bar, a disposable e-cigarette brand owned by Imperial Tobacco, has launched four new flavors to prepare for the upcoming summer sales season. The four new flavors are Blueberry Ice, Blueberry Sour Razz, Berry Mix, and Grape Ice.

Blu Bar is Imperial Tobacco’s first foray into disposable e-cigarettes and was first launched in late 2022 with six flavors: Mango Ice, Kiwi Passionfruit, Banana Ice, Strawberry Ice, Peach Ice, and Watermelon Ice. Currently, Blu Bar has a total of 10 flavors.

In terms of specifications, each Blu Bar contains 2ml of e-liquid with a nicotine strength of 20mg/ml and can be used for up to 600 puffs. The recommended retail price is £5.99 per unit.

At the launch of Blu Bar, Imperial Tobacco began to increase support for sales channels, offering wholesalers up to 43% in rebates. However, data shows that Blu Bar has limited influence in the UK e-cigarette market, with the Financial Times citing data showing that Blu Bar’s Q1 sales did not enter the top nine. Imperial Tobacco recommended that the UK increase e-cigarette product standards in order to achieve fairer market competition through stricter e-cigarette regulation.